Douyin Expands Ecommerce to PC Amid Growth Push
Douyin E-commerce is increasing its investment in the PC platform to overcome mobile traffic bottlenecks and achieve omnichannel growth. By expanding live e-commerce features and introducing showcase content, Douyin aims to replicate its mobile success on PC. The return of e-commerce giants to the PC platform signals a new battle for traffic, with PC e-commerce poised to become a new growth driver for the industry. This move reflects a broader trend of leveraging multiple channels to reach a wider audience and boost sales.









